About us

Founder

Jim O’Toole

Jim has 30 + years’ experience in international sports marketing and management. He has managed an international agency network and served as CEO of 3 World Championship series in different sports, and a Premiership Rugby Club

Director

Simon MacDonald

Simon has vast business experience in multiple industries including the UK’s No.1 beer company Bass, Citibank and the No. 1 global malt whisky Grant’s, all at Managing Director level. He now works with a number of smaller businesses and start-ups as a hands on executive and equity partner.